David Conlan, October Webinar Presenter. Director of Client Services, AdWorkshop.

David Conlan, October Webinar Presenter. Director of Client Services, AdWorkshop.

CANTON  — Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of.  For those who don’t know what it is, Instagram is a social network for photo sharing.

On Wednesday, October 12 at noon. the St. Lawrence County Chamber of Commerce monthly webinar will be ‘Social Media Marketing: Instagram for Business’ presented by David Conlan, Director of Client Services at AdWorkshop, in Lake Placid. Conlan will help online viewers understand how making the most of Instagram’s unique features can help your business stand out from the crowd and leave a lasting impression with customers and fans. This webinar will start with the basics of setting up an Instagram account for your business, teach best practices for posting content, using hashtags, increasing engagement, goal setting and measuring the return on investment from your efforts.

The webinar is free, thanks to sponsorship from St. Lawrence University. A computer, high speed internet and speakers are required. To register, visit www.SLCchamber.org or facebook.com/SLCchamberNY. A library of past webinar recordings can be found on the website.

Adworkshop has been telling the story of unique destinations and attractions throughout New York State since 1977. Prior to the 1980 Olympic Games in Lake Placid, Principals Tom and Adele Connors rooted themselves in the tourism and destination marketing industry focusing on print, design and creative work. Over the past 39 years we have branched into other sectors, including active outdoors, education, healthcare, and finance, in addition to expanding service offerings to become the full-service, strategic and award-winning marketing agency we are today.

The webinars, hosted by the St. Lawrence County Chamber of Commerce are held online every month begin at noon, include question and answer and are over by 1pm. “We have extremely talented and knowledgeable people in our membership network, and are thrilled to have a way for them to share skills with each other” says SLC Chamber Director Brooke Rouse. 

The SLC Chamber appreciates its partnership with Laura Perry and Clarkson University for hosting the webinar on their platform.

For more information on membership and programs of the St. Lawrence County Chamber of Commerce, visit www.SLCchamber.org or call 315-386-4000.