AITARegionArt in the Adirondacks is the first media company devoted solely to delivering news about the arts and culture through its regional coverage of arts and cultural events, interviews with artists, weekly newsletter, podcasts and select video. The online magazine offers syndicated interviews, articles and editorial coverage of the latest events as well as a mobile application for trip planning that provides an interactive map of artists’ studios, galleries, museums and art groups.

The company covers the 12 county region that makes up the Adirondacks as defined by the New York State Council on the Arts. It includes St. Lawrence, Franklin, Clinton, Essex, Warren, Washington, Saratoga, Hamilton, Fulton, Herkimer, Oneida and Lewis Counties. In addition, we cover Montgomery and Schenectady counties.

Art in the Adirondacks – Vision

Art in the Adirondacks was established with a belief in a single tenet – that a centralized platform to explore the arts and cultural events within a specific region can serve as an economic catalyst for communities and their artists through increased interest and visitor traffic to the area.

The role of Art in the Adirondacks is twofold. One is to deliver the latest news about the arts, artists, arts and cultural events and emerging trends to readers. The second is to support the region’s arts community with opportunities to increase exposure for their work through shared networking, exhibit opportunities, interviews, videos, podcasts and studio/gallery/organization listings within the AITA mobile application.

AITA’s vision of a centralized platform to support the arts within the Adirondacks stems from the founders’ long-held enthusiasm for the role that the arts and cultural tourism can play in creating jobs, re-purposing vacant architecture, and revitalizing business opportunities for local communities. To learn more about using art for economic development, there is a great document from the National Governors Association that explains it in detail. Click here to downloadArts & the Economy – Using Arts and Culture to Stimulate State Economic Development” (PDF).


The founders of AITA

full length in the chair_iPad

Photo by Linda Kellett – Dave and Deborah in their home.

David E. Warner (Publisher of Art in the Adirondacks) has been a photographer since 1976. In 2001, he began focusing on using the arts and cultural programs as an economic stimulus to revitalize downtown districts in Texas. This was accomplished by working with Chambers of Commerce, Tourism groups and area businesses to develop community branding and marketing action plans around cultural programs.

He was a founder of the Earthman Art Center in Galveston (and its Executive Director), was a co-owner of Bremond House Gallery, a Director of the Galveston Art League, helped form the 501C3 Elgin Arts Association, and began Art Walks and other arts-related events in Texas. In New York, he has been involved in several art-related activities – most recently as a panel member of the Saratoga Arts Grants panel, serving as its chair in 2015.

At the end of 2008, Dave and his family moved to the Spruce Lake area. He is working on capturing the breath-taking beauty of the Mohawk Valley and Southern Adirondacks region with his landscape and aerial images. He also captures the profiles of the unique people that live in each of these areas through his “Signature Series” of painted portraits. His work can be found at www.davidwarnerstudio.com.

Dave is now focused on Art in the Adirondacks – the first media company devoted solely to delivering news about the arts through its regional coverage of art events and interviews from artists who are inspired by the Adirondacks. The online magazine offers syndicated interviews, articles and editorial coverage of the latest collecting trends as well as a mobile application for trip planning that provides an interactive map of artist’s studios, galleries and art groups.


Photo by Linda Kellett - Deborah works on an oil painting in her studio.

Photo by Linda Kellett – Deborah works on an oil painting in her studio.

Deborah A. Kaufman, (Editor in Chief of Art in the Adirondacks) is an experienced entrepreneur and marketing executive with a 25-year track-record of developing successful marketing plans to commercialize products and services for Fortune 500 companies as well as technology startups. Over the years, Kaufman founded four companies, and held C-level positions at both private and publically-traded technology companies. Her company, Kaufman Marketing Group, was listed as one of the Top 25 Ad Agencies and Top 25 Web Developers in the Austin area. Kaufman was often called upon as a public speaker on the topic of Internet marketing and branding.

Kaufman’s passion for the arts grew during her off time; as a stained glass artist for over 30 years (installations can be seen throughout Houston and Galveston) and, more recently, as a self-taught landscape artist inspired by her childhood spent in the Adirondacks (her work can be found at www.deborahkaufmanstudio.com). Kaufman has also been a co-owner in two fine art galleries and an arts incubator over the years, learning to appreciate the history of art and the often subtle nuances of what collectors look for in both representational and abstract art.

Throughout the years, Kaufman has been a staunch supporter of arts and arts organizations, helping artists to create and build upon their unique brands. In 2002, Kaufman began transitioning her consulting business to focus on empowering small arts communities with the marketing tools necessary to use art and arts activities as a catalyst for economic development.

Through her love of the arts and her extensive background in commercializing products and services, she developed arts-related marketing strategies for artists, organizations and communities that include: Earthman Art Center, Art in the Park Galveston, Historic Downtown Partnership – Galveston, Galveston Seaport Museum, Rosenberg Library Museum-Galveston, Bremond House Gallery-Elgin, Treenware Folk Art Gallery & Studio-Elgin, City of Elgin, Georgetown Arts Group, Wimberley Arts League, Village of Salado and others.

Today, Kaufman resides in the southern foothills of the Adirondacks with her husband and continues to share her marketing knowledge about the positive economic impact that arts and arts-related activities can bring to a community.


About the Region

The Adirondack Park was created in 1892 by the State of New York amid concerns for the water and timber resources of the region. Today the Park is the largest publicly protected area in the contiguous United States, greater in size than Yellowstone, Everglades, Glacier, and Grand Canyon National Park combined. The boundary of the Park encompasses approximately 6 million acres, nearly half of which belongs to all the people of New York State and is constitutionally protected to remain “forever wild” forest preserve. The remaining half of the Park is private land which includes settlements, farms, timber lands, businesses, homes, and camps.

Artists have been captivated by the extraordinary landscape of the Adirondacks since the 1820s.  Many artists came out of New York on sketching trips to leave the city heat and industrialization. But it wasn’t until Thomas Cole came in 1826 that the Adirondacks became frequented to any large degree by artists. Cole was followed by many renown painters including Winslow Homer and Rockwell Kent. To this day, Plein Air artists come from all over to work with the extraordinary lighting and color that is unique to the pristine landscapes of the Adirondacks. (www.pbs.org/theadirondacks/)