Gloversville – A daylong marketing seminar is coming to the Capital Region on Thursday, November 15, hosted by the Fulton Montgomery Regional Chamber of Commerce and the Paul Nigra Center for Creative Arts. The seminar, held at the Nigra Arts Center’s facility at 2736 State Highway 30, Gloversville, will be led by renowned speaker and social media expert Heather Lutze, CSP, Dean and Master Trainer of Findability University. This high-energy and informative presentation will benefit people of all ages, professional roles and levels of tech fluency as they learn how to best attract customers and drive sales using online marketing.

Attendance is open to all. Registration will take place 8:30-9 a.m. The seminar will feature two separate presentations. The Findability Formula, 9 a.m.-12 p.m., is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. It will cover how to be found online, what to do if you aren’t, finding top performing keywords to optimize your site, keys to pay-per-click advertising and tips for using social media successfully.

The Marketing Espionage presentation, 1-4 p.m., is about leveraging online competitive intelligence to dominate your industry. It will identify mistakes a business might make online and provide essential tools and solutions needed to fix websites fast. Attendees will learn how to discover their standings with Google, conduct advanced keyword research for the right phrases to get found fast, create content strategies that connect with and convert customers, and implement top non-technical strategies that improve findability. The presentation will also help attendees tap the psyches of searchers to meaningfully connect with customers, understand industry best practices for developing winning online marketing plans and gain a significant competitive edge by discovering competitors’ online strategies.

The cost to attend this seminar is $75 for one session or $125 for both. The discounted fee for members of the Fulton Montgomery Regional Chamber of Commerce is $50 for one session or $100 for both. Those who attend both sessions receive Findability’s Mastery Vault, a $797 value, which includes a course of video SEO training, a workbook, access to a library of informational videos and resources, email support and more.

Attendees should bring a laptop computer and a boxed lunch. Lunches will also be available for purchase on-site. For more information and to register, visit or call (518) 661-9932.

The Nigra Arts Center is happy to provide the space for this seminar and share valuable connections and resources with local businesses. They also offer rental opportunities for businesses to host conferences, meetings, seminars, networking events and more. To reserve space for your next professional gathering, contact Lori White at [email protected] or (518) 661-9932.

About the Paul Nigra Center for Creative Arts:
The Paul Nigra Center for Creative Arts is a beautiful, year-round arts center open to the community. It houses premium art venues, hosts fun family events and provides educational opportunities for persons of all ages and levels of ability. The Nigra Arts Center was founded in 2015 by Lexington, a chapter of the Arc New York, an accredited, award-winning provider of disability services, whose employees work tirelessly to support people with disabilities and believe that every person can achieve success and fulfillment.

About Heather Lutze, CSP:
Heather Lutze, CSP, is the founder, dean and Master Trainer of Findability University, an educational company that helps businesses of all sizes transform their online presence and get found online. A search engine optimization expert, Lutze worked at Yahoo before founding her own agency, the Findability Group, in 2000 and creating the Findability Formula. Since 2002, she has presented in the US, UK, South Pacific and Canada. Lutze is a member of the National Speaker’s Association and a sought-after Vistage International Speaker who has shared the stage with Tony Robbins Business Mastery in Fiji and London. Her published books include Marketing Espionage: How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online, The Findability Formula and Thumbonomics.